Universal Music Group’s Revenue Decline Sparks Uncertainty for Nigerian Artists

Universal Music Group (UMG) shares dropped 24%, wiping out $16 billion in market value, due to slower-than-expected growth in its streaming and subscription businesses. This sharp decline reflects intense competition in the streaming market, significantly affecting the Netherlands-based music giant.

UMG, representing top-tier artists like Taylor Swift, Drake, Justin Bieber, Billie Eilish, and Adele, reported that its streaming revenue decreased by 3.9% in the second quarter, a notable reversal from the 10.3% growth in the first quarter. The drop was attributed to a deceleration in growth at key advertising-based platform partners and delays in renewing specific platform deals.

Boyd Muir, UMG’s VP and CFO, explained that the year-over-year deceleration in subscription growth was partly due to the timing of price increases from its partners. He also noted that while platforms like Spotify, YouTube, and various regional services continued to show healthy subscriber growth, other significant partners struggled to drive global adoption, leading to slower new subscriber additions.

The decline in UMG’s streaming and subscription revenue has created uncertainty for artists under its banner, including those associated with Nigeria’s Mavin Records. UMG recently acquired a majority stake in Mavin Global Limited, founded by Don Jazzy, to expand its offerings in Nigeria through UMG’s global network. Mavin, which boasts artists such as Ayra Starr, Ladipoe, Johnny Drille, Crayon, Magixx, Bayanni, Boy Spyce, DJ Big N, Lifesize Teddy, and Rema, is currently distributed internationally via Virgin Music Group.

Additionally, UMG ended its partnership with Meta Platforms (formerly Facebook), which had been licensing premium music videos. The company stated that the service was less popular with Facebook’s user base than other music products. UMG also lost a month’s revenue during a high-profile licensing dispute with TikTok.

Despite these setbacks, UMG saw robust growth in other areas. Notably, its merchandising revenue surged 44% in the second quarter, driven by strong sales from artists like Taylor Swift. Total revenue for UMG increased for the 12th consecutive quarter to 2.93 billion euros ($3.18 billion), marking a 9% year-over-year growth and exceeding consensus estimates.

The mixed results highlight the challenges and opportunities UMG faces as it navigates a rapidly evolving music industry, with significant implications for its diverse roster of artists worldwide.

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Chinalurumogu Eze

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