First Features Initiative Aims to Reshape Nollywood with New Generation of Filmmakers

Nigerian filmmaker Steve Gukas has launched a bold initiative: First Features. The program seeks to elevate storytelling within Nollywood, Africa’s massive film industry, by nurturing a new wave of directors.

Nollywood has become a multi-billion dollar powerhouse, but its success hasn’t eliminated structural issues. Aspiring filmmakers often face hurdles due to limited government support and training opportunities. Gukas, a veteran behind acclaimed films like “93 Days,” envisioned a solution.

Gukas, a beneficiary of the M-Net New Directions program in his early career, aimed to create a more comprehensive Nigerian-focused version. First Features, a N1 billion project, would provide training, mentorship, funding, and distribution support for 12 first-time directors and their debut features.

Nearly 1,000 applications poured in, highlighting the immense interest. The chosen directors impressed Gukas with their eagerness to learn. The programme emphasised practical, hands-on experience through workshops and masterclasses led by faculty from across the globe.

Initially envisioned as made-for-television movies, the project changed due to a lack of funding from TV stations. Partnering with production houses, First Features adjusted its focus to commercially viable theatrical releases.

The romantic comedy “Cake” became the initiative’s first release in 2022, followed by titles like “Love and Life” (starring Rita Dominic) and “It Blooms in June.” These experiences were transformative for the directors.

Veteran actress Rita Dominic, drawn to the project’s legitimacy and Gukas’s mentorship, praised First Features for providing opportunities to young talent. She highlighted the importance of giving new voices a platform.

While the initiative hasn’t been without criticism regarding the quality and rollout of its initial films, there’s a general agreement on its value. Industry figures like Akintunde Damilare of ShockNG emphasised the need for better integration of these filmmakers into the mainstream.

Despite challenges, First Features is recognised as a much-needed program. Gukas acknowledges the feedback and hopes for continuous improvement in future iterations. Ultimately, the project aims to cultivate a new generation of filmmakers equipped with the knowledge, skills, and commitment to propel Nollywood’s future.

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